Did all the people who knew this rule die and never shared?
Perhaps the blame should be put on the producers, editors, someone…ANYONE who knows “Broadcasting 101,” because I’ve been hearing this word being used by podcasters, major network tv anchors, the local weatherman, late-night TV hosts, on the radio, and the list goes on.
Are we living in a different era? Or has this ONE WORD slipped past because of insubordination.
It plays a big role at StoryCub, where I coach talent and executive produce. StoryCub creates video versions of children’s picture books for digital that feature real, on-screen “storytellers”.
I must have met at least 200 potential “storytellers” until I secured the 8 who I thought were right for the job. I have to give a lot of credit to the University of Minnesota Theater Department, as they helped spread the word.
Before StoryCub started to tape our very first “Video Picture Book,” I had a pre-shoot meeting with all the talent. Although I didn’t have to coach them too much, I did warn them that they WILL say this ONE word that should never be said. They’ll say it again, and they’ll probably say it a few more times.
However, I also told them this word will be drilled into their head (in a good way), and become part of who they are. Something they won’t even have to think about. Something already embedded deep in their mind.
Why? Because I will “BUST” you every single time you say this word.
For our first couple of tapings, there were many retakes because of this. After a few shoots, it almost became a joke as I sat back and let the talent “GET BUSTED” by fellow storytellers. Then, the “storytellers” started catching themselves, most even apologizing, until EVERYONE GOT IT.
Then why do I hear this word again and again on tv, the radio, or while listening to podcasts?
Or should I say “words” as it can be said in a couple different ways.
Did all the people who knew this rule die and never shared?
Go on YouTube and watch any clip from ABC NEWS. Following each story, George Stephanopoulos comes on the screen and “pitches” you to subscribe.
He says: “Hi everyone, George Stephanopoulos here. Thanks for checking out the ABC News YouTube Channel…………”
EVERYONE? Who’s EVERYONE? Am I a part of EVERYONE?
You don’t speak to “EVERYONE”. You speak to a single person. Me.
Is it: “EVERYONE should subscribe and never miss out“,
or
“YOU should subscribe and never miss out“.
In coaching talent at StoryCub, I make it very simple. I tell the storytellers to pretend they are babysitting one child. Then read them a story.
It’s NOT:
“How’s EVERYONE doing? I’ve got a great story EVERYBODY’S going to love”.
IT IS:
“How are YOU doing? I’ve got a great story YOU’RE going to love”.
In conclusion, I hope EVERYONE (YOU!) enjoyed reading this.
